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Social Media Executive

Randwick NSW, Australia

  • Fast paced environment
  • Based at Royal Randwick Racecourse
  • Diverse employment experience


At Australian Turf Club, people come to experience the harbour city at its most sublime. With over 110 racedays and hosts of hundreds of business and social events every year, each of our four racecourses - Royal Randwick, Rosehill Gardens, Canterbury Park, Warwick Farm and Rosehill Bowling Club -   is uniquely exciting. Kaleidoscopes of colour, style, fine dining, live music and entertainment where people come to step out of the everyday and experience the beauty of nature in motion across a year-round calendar of world-class thoroughbred racing. Highlights include the six-week Sydney Autumn Racing Carnival featuring the prestigious Longines Golden Slipper Day and The Star Championships which include time-honoured classics the Australian Derby, The Doncaster Mile and the Longines Queen Elizabeth Stakes, and a vibrant nine-week Sydney Everest Carnival in spring headlined by The Everest, the world's richest race on turf.  

We want to bring out the very best in every person we interact with – our team members, our guests and our communities – creating unforgettable occasions year-round.

At the heart of our success is our People. At Australian Turf Club we are guided by our corporate values Collaborate, Care, Own & Bold. We are one club by name and nature, empowering our people to lead from the front and deliver results in a safe and supportive workplace.


Join a tight-knit and innovative Marketing team, the Social Media Executive in conjunction with the Social Media Manager will champion Australian Turf Club’s Social media strategy and content plan by bringing ATC’s story to life through engaging content.

Key objectives of the role include:

  • Delivering aspirational content to drive engagement and commercial metrics.
  • Help drive key content creation to support partners and deliver new business opportunities.
  • Assist in building reports that help inform the business of key insights to shape future decisions.
  • Continue to assist in improvement of web content and layout through analytical insights.
  • Ensure consistent and aspirational tone-of-voice across social media and website.
  • Build desire to attend events through timely relevant and engaging social media posts through platform tailored content.
  • Ensure effective planning by working closely with key stakeholders to support coordinated and targeted content plan.
  • Help drive the social media content plan and play key role in website content management and EDM support as required.
  • Work closely with internal departments to manage their digital requirements in line with digital strategy.
  • Any other ad-hoc duties as required


To be successful in the role, the right person will display:

  • Minimum three years of social media and marketing experience
  • Strong editorial sense and ability to identify and create engaging and aspirational content
  • Experience with community management
  • Deep understanding across key and emerging social media platforms
  • Ability to edit using Adobe products
  • Able to demonstrate exceptional results from executing social media and or marketing communication plans
  • Understanding of analytical tools and can provide meaningful insights and reports
  • Standard professional level IT skills.
  • Excellent copywriting skills and experience executing EDM communications strategy on Dot Digital (or similar)
  • Understanding of customer segmentation and measurement of email campaigns
  • CMS experience (Word Press or similar)
  • Ability to support delivery of SEO/SEM initiatives
  • Experience with Google Analytics and reporting
  • Interest in racing but not essential


  • The team! Join a supportive, respectful and collaborative team who perfectly balance fun and productivity
  • Flexible Working Arrangements
  • Time in lieu
  • Paid Parental Leave
  • Close and convenient location – easily accessible from public transport at Randwick
  • Free onsite parking at all venues
  • Health and wellbeing initiatives throughout the year such as fruit boxes, mental health talks and fitness challenges
  • An additional day off per year for Wellbeing Leave
  • Recognition for outstanding work through our reward & recognition program
  • Complimentary race day passes;
  • End of carnival team celebrations;
  • Opportunities to give back to the community through our community engagement volunteering program.

If you believe you are the right fit and demonstrate our values day to day, then come join us. To apply, visit:

Applications close: Tuesday 17th May 2022

Agency applications will not be considered.

Australian Turf Club is an Equal Opportunity Employer committed to creating and maintaining a workplace where our team members feel safe, valued and respected, regardless of gender identity, ethnicity, disability, sexual orientation or life stage. We encourage all suitable candidates to apply.

Type: Permanent

Category: Sales and Marketing

Reference ID: NC000028

Date Posted: 03/05/2022