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Marketing Manager

Randwick NSW, Australia

  • Work-life balance – work from home and time in lieu available
  • Collaborate with a dynamic Marketing team
  • Based at Royal Randwick Racecourse

THE AUSTRALIAN TURF CLUB STORY

At Australian Turf Club, people come to experience the harbour city at its most sublime. We host hundreds of business and social events every year, as well as 110 racedays at each of our four racecourses - Royal Randwick, Rosehill Gardens, Canterbury Park and Warwick Farm. The new $46m WINX Stand at Royal Randwick demonstrates ATC’s continued commitment to delivering a best-in-class customer experience across raceday & MICE clients.   

ATC delivers a kaleidoscope of colour, style, world class hospitality, bespoke service and tailored entertainment where people come to step out of the everyday. We strive to bring out the very best in every person we interact with – our team members, our guests and our communities – creating unforgettable occasions year-round. 

We offer a year-round calendar of world-class thoroughbred racing. Highlights include the six-week Sydney Autumn Racing Carnival featuring the prestigious Longines Golden Slipper Day and The Star Championships which include time-honoured classics the Australian Derby, The Doncaster Mile and the Longines Queen Elizabeth Stakes, and a vibrant nine-week Sydney Everest Carnival in spring headlined by The Everest, the world's richest race on turf.   

At the heart of our success is our People. At Australian Turf Club we are guided by our corporate values Collaborate, Care, Own & Bold. We are one club by name and nature, empowering our people to lead from the front and deliver results in a safe and supportive workplace. 

THE OPPORTUNITY

We are looking for a dynamic marketing manager with the ability to lead the marketing communication plan creation and execution to growth revenue, increase customer acquisition and improve retention rates across MICE, Membership and Tourism. Based at Royal Randwick racecourse, the Marketing Manager will report to the Senior Marketing Manager.

 Key objectives of the role include: 

  • Work with agencies and internal resources, to execute creative, media planning and analytics to deliver timely, motivating and aspirational campaigns that drive consideration for our Meetings & Events offer and ensure that our venues are revered as unique, prestigious and desirable MICE event options
  • Develop marketing and sales tools (e.g. fact sheets, brochures, menus, quote templates, confirmation letters, award submissions) for Meetings & Events
  • Support the development of a 3-year tourism plan to grow interstate, intrastate and international visitation to our racedays.
  • Establish and maintain key industry and media relationships to aid pipeline generation across MICE & Tourism industry.
  • Support the implementation of marketing communication plan to ensure retention and acquisition targets for annual membership are met to grow. Currently there are 14,500 members.
  • Effectively brief creative studio and Brand Executive, digital team to ensure that all output targeting MICE prospects and clients, tourist sector and members has a clear commercial purpose, target audience and meets brand guidelines.

THE RIGHT FIT

To be successful in the role, the right fit will possess:

  • Minimum six years’ marketing experience in venues, hotels, event, sports or hospitality industry. MICE experience preferred.
  • Excellent organisational skills with the ability to multi-task and manage time appropriately.
  • Must be passionate about delivering great customer experiences.
  • Evidence of resilient, tenacious and action orientated approach, focused on achieving successful commercial outcomes.
  • Well connected to Events Industry; excellent media industry contacts an advantage.
  • Able to demonstrate exceptional achievement in achieving results from developing and delivering marketing communication plans.
  • Evidence of managing multiple internal and external stakeholder relationships.
  • Standard professional level IT skills.
  • Educated to degree standard. 

THE PERKS:

  • The team! Join a supportive, respectful and collaborative team who perfectly balance fun and productivity
  • Flexible Working Arrangements
  • Time in lieu
  • Paid Parental Leave
  • Close and convenient location – easily accessible from public transport at Randwick
  • Free onsite parking at all venues
  • Health and wellbeing initiatives throughout the year such as fruit boxes, mental health talks and fitness challenges
  • An additional day off per year for Wellbeing Leave
  • Recognition for outstanding work through our reward & recognition program
  • Complimentary race day passes;
  • End of carnival team celebrations;
  • Opportunities to give back to the community through our community engagement volunteering program. 

If you believe you are the right fit and possess and can demonstrate our values day to day, then come join us. To apply, visit: https://www.australianturfclub.com.au/our-careers/ 

Applications close: Monday 23rd May 2022

We look forward to reviewing your application.

 

Australian Turf Club is an Equal Opportunity Employer committed to creating and maintaining a workplace where our team members feel safe, valued and respected, regardless of gender identity, ethnicity, disability, sexual orientation or life stage. We encourage all suitable candidates to apply.





Type: Permanent

Category: Advertising

Reference ID: LG000051

Date Posted: 09/05/2022